Dear Ela,

Have you seen our banned ad?

It’s all over the news: our controversial TV ad exposing Coke’s opposition to an effective ‘Cash for Containers’ recycling scheme has been censored at the last minute from airing on Channel 9 tonight [1].

TV bosses deemed it “too offensive” to go on air, despite us clearing it with government classification bodies. But all signs point to Channel 9’s fear of a backlash from Coca-Cola, one of the world’s biggest advertisers.

Our ad may be confronting. It might shock some. But let’s be clear: the only thing “offensive” here is Coke’s outrageous efforts to stop this popular and proven recycling scheme from being implemented nationally.

By blocking us on TV, they’ve only given us more media attention for this important campaign — and they can’t stop us reaching more Australians by sending it to our friends and family online. Can you watch the ad now and share it with everyone?

If you’d prefer to share via email, copy and simply forward this to everyone in your address book.


This ad was fully-funded by Greenpeace supporters; people like you who care about our planet and our wildlife. At moments like this – when corporate interests trump what the Australian public wants – our movement needs to step up and fight back.

We know there’s something seriously wrong when TV networks are happy to show gambling, rape and violence but are too afraid to air an ad for recycling.

Thanks for getting involved.

The team at Greenpeace Australia Pacific

PS. We’re waiting to hear back from Channel 7 and Channel 10 about showing our ad on their networks. We’ll make sure that NSW Premier Barry O’Farrell and other decision makers see it.
Greenpeace blames Coke for Channel 9 ‘choke’, ABC News, 10 May 2013.

Nine slams Greenpeace over ad linking Coca-Cola bottles to dead wildlife, Herald Sun, 10 May 2013

Nine rejects Greenpeace anti-Coke ad, The Australian, 10 May 2013.

Nine slams Greenpeace over ad linking Coca-Cola bottles to dead wildlife, Daily Telegraph, 10 May 2013.

Ad dumped as Nine gives Greenpeace the bird, Sydney Morning Herald, 10 May 2013.


14 thoughts on “Banned

  1. worked.sharing on my fb now

  2. I wrote “recycle and save the environment”,is it ok?

  3. Way to go, ELA. You are definitely fall under MIB 😀

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