- We want high quality—good.
- We want it readily available—fast.
- And we want it affordable—cheap.
But there is something I don’t think we realize. You see, in nearly all of life, you can only have TWO.
ONE is always sacrificed.If the product is good and always available, it will not be cheap. If the product is fast and cheap, it will not be good.
Think about McDonalds or KFC. The food is fast and cheap but not very good on any culinary scale. Think about out-of-season citrus. It is good and available, but it is not cheap.
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